Investing in Sustainability with Shake Shack Profits (NYSE: SHAK)

The bears came out swinging last Thursday after Shake Shack (NYSE: SHAK) nose-dived, closing the day at $65.50, after opening at $75.34.

Before 4:00, the smart money loaded up!

Today, I'm sitting here watching shares cross $72. Those in it for a quick one have likely locked in their gains already. After all, it's hard to beat a 10 percent gain in two days.

And of course, those in it for the long-haul are feeling a sense of vindication today, after valiantly defending the stock on message boards and twitter.

As for me, I've liked Shake Shack from day one, and recommended the stock not long after going public. However, I'm definitely feeling like the stock is a bit top-heavy right now. The fact that we've crossed $70 this fast is starting to weigh on my left brain functions.

As much as I like the company, I think it might be time to take some profits off the table. After all, you know the saying …

Pigs get slaughtered.

That being said, I'll continue to look for any new opportunities to pick up shares on a worthwhile dip.

In the meantime, for those choosing to lock in those gains, but still see higher-quality, more sustainably-produced burgers as a solid investment opportunity, I suggest taking your winnings to your local grass-fed cattle farmer and purchase a whole butchered cow.

This is not only a financially-attractive investment, as buying wholesale can always save you a few bucks, but an investment in your health, too.

Compared to conventionally-raised, grain-fed beef, grass-fed beef tends to be:

• Lower in total fat
• Higher in beta-carotene
• Higher in vitamin E
• Higher in the minerals calcium, magnesium, and potassium
• Higher in total omega-3s
• A healthier ratio of omega-6 to omega-3 fatty acids
• Higher in CLA, a potential cancer fighter
• Higher in vaccenic acid, which can be transformed into CLA
• Lower in saturated fats linked to heart disease

You can either buy it all for yourself or go in on it with some friends. Perhaps split it up in quarters. You'll be well-stocked with quality, grass-fed beef while saving a few bucks, feeding your body a healthier meat option, and supporting your local economy. A win-win-win! Just make sure you have a decent-sized chest freezer for all that mouth-watering protein.

For more on grass-fed beef, check out this short video of one of my favorite people: Joel Salatin – known to many as the lunatic farmer. Enjoy …