The world gathered around televisions and radios last Friday as the FIFA World Cup kicked off.

The opener between South Africa and Mexico ended in 1-1 deadlock.

I know this because a friend of mine from Cuernavaca, Mexico, told me — not because I watched the match.

Truth is, until a few days before this thing started, I didn't even know it was happening or that it was being held in South Africa — marking the first time such a global sporting event would be staged on African soil.

I don't say this to disparage the World Cup... But I'm from the United States — and generally speaking, soccer isn't really our thing.

That doesn't mean I dislike soccer or that I don't see the value in it for others — especially when it comes to the kind of coin this event generates. I've been told that the World Cup would deliver the economic equivalent of 12 Super Bowls!

I may not rush out to watch soccer matches, but I make no apologies for the fact that if I see an opportunity to make a few bucks, I'm on it.

And I know I'm not alone, either...

Same holds true with many of the opportunities we share here at Green Chip Stocks.

When we first started, we weren't some big draw for environmentalists. Folks were signing up to Green Chip Stocks because they saw the value in investing in alternative energy.

Of course, back then it was more about the very real issue of peak oil. And as we watched oil climb to $147 a barrel back in 2008, it wasn't hard to convince investors that we were onto something here.

Since then, however, oil prices have fallen; and the naysayers have crawled out of the darkness like cockroaches.

But tomorrow night, a new light will be switched on... And they'll once again scurry away as we blaze ahead with...

Another round of profits

Fifty-six days ago, when we first heard about the BP oil spill, there wasn't much backlash. A colleague of mine suggested that perhaps our society has actually become numb to these types of things.

But I didn't buy it.

The way I saw it, no one would really pay attention until we starting see oil-soaked pelicans and tar balls on our beaches. I was right.

The images that are now saturating the Internet are huge attention-getters. They're a sobering reminder of just how dangerous our reliance on oil really is. And they're causing a lot of people to re-evaluate the “risk vs. reward” scenario when it comes to offshore drilling.

There should be no confusion that this is why there's so much renewed support for alternatives in Washington today.

In fact President Obama is expected to discuss some of these alternatives tomorrow when he addresses the nation from the White House. And rest assured, he'll also be talking plenty about our continued reliance on oil.

Why am I telling you this?

Because the last time we got a lecture about our oil reliance, alternative energy stocks got a huge boost.

Back in 2006, after President Bush announced to our nation that we were addicted to oil, we watched our portfolio soar to new heights.

After Obama speaks tomorrow evening, I think we're going to witness another shot of steroids for alternatives — perhaps even more so now that the proposed solutions we're about to see will not be monopolized by less regulation and expanded offshore oil exploration.

Throw in a few oily birds and some bright yellow hazmat suits for good measure, and you have the makings of a very solid launching pad for another round of clean energy support...

Especially when it comes to alternative transportation technologies.

So on Friday, we'll be sending you a new report about our favorite alternative transportation technology company.

Already on track to land millions in government funding — and fully embraced by the oil companies — we have no doubt that this will be one of the most profitable alternative transportation plays of 2010.

To a new way of life, and a new generation of wealth...

Jeff

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