Putting Earth Day in Perspective

So here we are, April 22, and all the headlines are screaming green in an effort to spread the Earth Day message.

There will be Earth Day rallies, festivals and dozens of local television news stories - on location - jumping on that green bandwagon and speaking volumes about something most know nothing about.

But hey, it's publicity, right?

And the more folks who go green, the more money we make.

Though the reality is, no matter how eco-friendly our society becomes, it's really the fundamentals of supply and demand that dictate the success of renewable energy markets.

Especially when it comes to oil.

Let's be serious. Do you really believe that every person who owns a hybrid is some kind of outspoken environmentalist?

No way!

It's a dollars and cents game, folks.

Oil flew past $117 on Monday. Gas is moving closer to $4.00 a gallon. Food prices are skyrocketing because of diesel cost increases. Some truck drivers are actually paying about $1,000 for one fill-up at a service station.

I'm not saying biofuel prices aren't affecting the cost of food, but don't be so quick to dismiss a $1,000 fill-up. In 2006, that same fill-up was costing about $300!

Yes, my friends - those high fuel costs are the real culprit.

And they're not going away either.

So it's really no surprise that the flow of capital into alternative transportation technologies continues to increase at a record pace.

Whether its high-performance batteries for Plug-In Hybrid Electric Vehicles or pretreatment technologies for cellulosic ethanol production (a process that won't add to the overall cost of wheat, corn, and soy) - the smart money is staking its claim now.

Because the next stop is NOT $4.00 a gallon.

In fact, a year from now we'll be wishing for $4.00 a gallon.

Mark my words, this is not a trend that's likely to end any time soon...if ever.

Peak oil is upon us. And investors have two choices: Embrace the future, or fall victim to it.

To a new way of life, and a new generation of wealth...

Jeff

Green Chip Stocks Editor Jeff Siegel, featured guest on CNBC's Green Week

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