Fast Food Shines In Bad Economic Times
So why the need to lie?
Except for Friday nights, my wife comes home from work and cooks delicious, home-cooked meals. She's not a professional chef, and she works as a school teacher during the day, so when she comes home, she's not likely to put two or three hours into preparing our dinner. However, typically within 20 to 30 minutes, we're sitting at the dining room table, enjoying a solid, healthy meal.
I realize that these days, few folks have a lot of spare time. So going out to eat is often hard to resist. Especially for those who don't have a problem eating fast food. And while I'm not here to judge, I must share this with you...
A few weeks ago, I saw a KFC commercial that showed a family taking advantage of a KFC $10 meal deal. In the 30-second spot, a mother and two kids go into a grocery store for the necessary ingredients to make a fried chicken dinner...but they can't come in under $10. That's when they decide to go to KFC for their $10 meal deal.
As a side note, I found it quite fascinating that the grocery store in the commercial looked an awful lot like a Whole Foods.
Now I have to be honest. When I saw that commercial, I was floored. I knew it was misleading, and really only served to exploit the current economic conditions the nation faces today. It was like watching a carnival barker trying to lure folks in at two cents a head. "Yes, come one, come all and get your $10 bucket of greasy chicken, mashed potatoes and biscuits. Don't make a healthy meal at home. It's too expensive. That's for suckers!!!"
Well, it looks like I wasn't alone in my frustration.
This morning I came across an article written by Kurt Michael Friese, who just so happens to be a professional chef. Friese puts the KFC's $10 claims to the test, and discovers something very interesting. I do hope you'll take a moment to read it. Here's the link:
To a new way of life, and a new generation of wealth (and health!)
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